Upstream Helps Launch Toys R Us In China

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London and Hong Kong, November 3, 2006 – Upstream Marketing and Communications Inc. (“Upstream”, Stock Code UPS LN), the leading Asia Pacific-focused corporate and marketing communications services network, has been retained by Toys "R" Us Asia, to assist with publicity and related activities in connection with the launch of its flagship Chinese store, expected to be China’s largest, in Shanghai's Super Brand Mall...

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Toys R Us Comes to China (Shanghai)

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Toys R Us Comes to China (Shanghai)Over the past few years, Upstream has worked to promote numerous multinational companies in the Asia Pacific region. In September, Upstream Asia in Shanghai developed and coordinated a press event for Toys "R" Us Asia, who under the ownership of Li & Fung Retailing Group, announced that it is launching its flagship Chinese store at Shanghai's Super Brand Mall.

The World’s No. 1 Specialty Retailer of Toys Arrives at Shanghai’s Super Brand Mall

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Shanghai, China – September 20, 2006. Toys “R” Us, the world’s #1 specialty retailer of toys announced today that it is to open its first toy store in November 2006 in Shanghai’s Super Brand Mall, Pudong. The US based toy giant is being brought to China by Toys “R” Us Asia, a franchise operation owned by the Hong Kong based Li & Fung Retailing Group...

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