Poised for Takeoff

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embraerdeloitteThis month, Upstream begins work with two companies well poised to benefit from China's economic development: global accountancy firm Deloitte and commercial aircraft manufacturer Embraer. The assignments include corporate communications and public affairs.
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Fiat Speeds Up in China

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FiatFiat, the Italian owner and producer of some of the world's most famous cars has asked Upstream to represent the company as it aggressively pursues a growing share of the Chinese market. Upstream is aiding Fiat with its strategic, corporate and issues communications, as well as initiating a program of business and automotive media engagement to explain and promote its strategy in China, the world's most
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Asia's Music Industry Comes Together For Music Matters

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Music MattersMusic Matters, the only forum in the world dedicated to the Asian music business, was held in Hong Kong from 29 - 31 May. Upstream was responsible for managing media relations connected to the 3-day event and managed the press office on-site. More than fifty members of the press, regional and local, attended the forum to hear music industry heavyweights convene and address issues unique to the Asian landscape.
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Have You Registereed YourCompany.Asia Yet?

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DotasiaDotAsia, the organization that is bringing the latest top level domain to hit the Internet space, .asia, has enlisted the help of Upstream Asia to manage a communications campaign around its Pioneer Domains Programme (PDP). Upstream Asia will help the organization identify and reach out to corporations, brand owners or individuals to offer them the chance to apply for popular domain names. There will
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An Evolution in Yoga

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yoga conferenceWhen Asia Yoga Conference planned to organize Evolution, the largest yoga conference in Asia, they looked to Upstream Asia to help them generate some pre- and post- conference public awareness. Dedicated to serving the growing interest of yoga around the region, their objective was to spread the news of the Hong Kong event held between 1-4 June, and to garner on-site media attention so that audiences around the region would be educated on the value that Evolution brought to the yoga community in this region. Through media relations efforts, Upstream helped Asia Yoga Conference reach out to audiences in China, Hong Kong and India.

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Bringing Agricultual Biotechnology to China

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MonsantoBased in ST. Louis, U.S., Monsanto Company is a multinational agricultural biotechnology corporation and provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Upstream was invited to organize a series of events for Monsanto in China, including a media workshop and an academic seminar.
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SWIFT Targets Asia

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SwiftIn June, Upstream won a major regional account in a competitive pitch against 12 other agencies. Upstream will serve SWIFT (the industry-owned co-operative supplying secure, standardised messaging services and interface software) in seven countries - Hong Kong, China, Korea, Taiwan, Japan, Singapore and Australia. This regional account will be managed in Hong Kong with Upstream reporting directly to SWIFT's Asia Pacific leadership team.
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EDS Ventures in China and Korea

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EDSEDS, the founder of the information technology outsourcing industry, enlisted Upstream to help debut the Wuhan Global Service Center in Wuhan, bolstering that city's reputation as a high tech base. The Center is at the heart of EDS' ongoing campaign to contribute to the development of China's IT services industry, and integrate China's capabilities into its global service offering. Upstream and Korean partner Briman Communications were enlisted by EDS to announce the news of its joint venture with Daewoo Information Systems (DIS), the largest independent IT provider in Korea.
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First Broadband Router Customized in China by Linksys

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LinksysUpstream organized media activities in Beijing and Shanghai as the division of Cisco introduced the first integrated Wireless G broadband router customized by its Linksys Technology Centre in China. The events attracted more than 60 media and a TV station while the venue featured an impressive decoration framed in router container
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Riverbed Technologies Debuts in China with Riverbed RiOS 4.0 Launch

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RiverbedIn a key stratagem for Riverbed Technologies' entry into China, Upstream helped introduce the company's scalable and broad wide-area data services (WDS) solution to China. The launch of Riverbed's RiOS 4.0 software platform and their award-winning line of Steelhead appliances featured an impressive demo about
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