Catwalk looks conceal boardroom powers
O2’s multimedia Xda Atom Life White PDA makes colourful entrance
Sydney, 10 July 2007 - O2 today introduces the Xda Atom Life White, a pure white PDA-phone that packs a heavyweight multimedia punch. Aimed at people who want to get the job done with style, the new Xda Atom Life White lets you get the most out of every moment, wherever you are.The Xda Atom Life White gives you:
- Clean lines and chrome accents that attract envious looks
- Rich connectivity that makes business a pleasure
- A multimedia powerhouse for personal entertainment
- A tool that lets you work, have fun and be creative
- The ability to express your lifestyle, your way
The limited edition Xda Atom Life White has a polished white cover, enhanced with chrome band, and comes equipped with stereo Bluetooth® headset and stylish white leather pouch. Weighing only 145 grams - smaller even than the popular Xda Atom - this ultimate lifestyle tool is your portable dashboard for wherever life takes you, powering you at home, at work and at play.
Entertainment in your hand
Designed as a multimedia device for the best in personal entertainment, the Xda Atom Life White has a brilliant 262k-colour 2.7” LCD screen with revitalised O2 MediaPlus interface. Immerse yourself in vibrant video games – delivered in SRS WOW HD surround sound – or go trigger happy with the in-built 2.0 megapixel camera to capture every moment.
You can even create the soundtrack to your life with instant MP3 music playback and stereo Bluetooth® headset, or use the dual stereo speaker to share your tunes.
A connected life
Keep up to speed with the latest gossip, news, music, clips and sports with stunningly fast connectivity. The HSDPA and 3.5G-enabled Xda Atom Life White lets you add the latest music podcasts to your library, watch YouTube clips or stream sports clips smoothly. Express yourself by making your own music and home videos, or make 3G video calls on the go.
Wherever you are, you’ll be able to share multimedia files and photo-video blog your latest adventures and share them with the world! Built-in Bluetooth® and Wireless LAN connect you to the convenience of wireless networks everywhere and a whopping 1GB of onboard memory means you can store all your multimedia files with ease.
A productive life
The turbocharged Xda Atom Life White is the fastest Windows Mobile PDA-phone available; complete with Windows Mobile 6 and Intel XScale® PXA 270 processor. Stay up-to-date with your Microsoft® Office Outlook® Mobile everywhere you go and enjoy superb device data protection with Microsoft’s Messaging and Security Feature Pack so you can safely take care of every work and lifestyle need.
Pricing & availability
The Xda Atom Life White will retail at AUD$1,299, inclusive of GST and a one-year local warranty. It is available from selected IT and phone distributors and retail outlets throughout Australia.
More information is available at SeeO2.com.
About O2 Asia Pacific and Middle East
O2 Asia Pacific and Middle East (“O2 AP & ME”) is a member of Telefónica O2 Europe, a leading provider of mobile communications services in Europe with more than 37 million active customers. Part of the Telefónica group, O2 AP & ME provides customers throughout Asia Pacific and Middle East with innovative, premium mobile data devices and services that enhance everyday business solutions and lifestyle needs.
The company is headquartered in Singapore, with offices in Australia, Malaysia and Korea and a sister company in Hong Kong; apart from Singapore, Australia, Malaysia and Hong Kong, it also distributes in Indonesia, Thailand, India, United Arab Emirates, Kingdom of Saudi Arabia, Kingdom of Bahrain, Kuwait, Taiwan, Pakistan, Philippines and Vietnam.
Press Contacts
For more information, please contact:
Kenny McGilvary or Carolyn Coon
Upstream Australia
E: kenny.mcgilvary@upstreamaustralia.com
Tel: +61 2 9377 1111
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