Upstream Asia specializes in brand development and strategic communications. We offer full-service marketing projects and budget management across all disciplines. We start with our client's business objectives and strategies in order to build results-oriented communications campaigns that help achieve these objectives.
- Strategic branding and public relations consultancy
- Corporate and marketing communications services
- Promotions, events and collateral
- Technology, media and telecommunications practice
- Consumer, lifestyle, and travel practice
- Corporate and Financial Practice
- China market entry support
- Web presence/digital marketing and e-distribution
| Strategic branding and public relations consultancy Upstream provides strategic counseling on branding and campaign planning to senior client executives at the CEO, managing director, marketing director and public affairs level. The scope of services includes research, positioning, messaging, creative development, media selection and budgeting. Representative assignments include consumer research in China for a Fortune 500 company, brand development for numerous Asia-based companies, and a strategy to roll out a new brand across several Asian markets; | |
Upstream offers a full range of public relations services, including campaign development, advertising services, media relations, crisis and issues communications, and media training. Services provided to clients include creative services, media buying, sponsorship arrangement, staging news conferences, preparing and distributing news releases, arranging executive interviews, placing feature stories, writing by-lined and editorial articles and media monitoring. Representative assignments include arranging CEO visits to China, new product launches, brand communications for hotels and airlines, and business and trade marketing communications for multinational companies expanding their business in China; | |
Upstream creates innovative solutions for clients that help drive brand image and sales. Services include arranging marketing partnerships, organizing special events and exhibitions, arranging speaking opportunities, recommending sponsorships, creating brochures and other collateral, and executing promotions and competitions; |  |
Upstream has deep, authoritative expertise in both business-to-business and consumer technology communications. Services include positioning and messaging, trade and consumer events, media relations, and on- and off-line promotion. Clients include global leader corporations expanding their businesses in Asia Pacific, consumer tech brands such as mobile phones, niche leaders in sectors such as finance and product life-cycle, and companies that are launching new products or brands, that are entering new markets; | |
China's consumer class is now only about 19% of the total population (compared with 95% in Japan and 89% in Europe) so there is room for tremendous growth. Already, Chinese consumers are the third largest buyer of consumer goods (accounting for 12% of global demand). And, the recently-introduced FIT visa allows Chinese citizens to easily travel abroad individually, without being part of a tour group. These trends in China and more - around the region - are driving demand for branding and communications services as companies reach out for a share of this burgeoning market. Upstream's services include brand launches and introductions, marketing campaigns that integrate traditional and new media channels, consumer promotions; and publicity; |  |
Capital markets in the key financial hubs of Hong Kong and Singapore continue to expand and develop, driven by strong underlying GDP growth, and the trends of deregulation and globalization. Upstream provides corporate communications and financial communications services to local listed companies and multinationals. Now all sectors of the financial markets in China are opening up and Chinese companies seeking access to global capital markets are driving demand for financial communications services. Upstream provides corporate positioning and messaging, IPO communications support, financial relations and investor relations services; | |
Upstream has been serving the needs of multinational clients in China since 2003. Services include messaging and branding consultancy, national and local market communications, vertical trade market communications, promotions, media relations, collateral materials and events. Representative assignments include organizing participation in major events such as the Auto China trade show, CEO visits to China, media briefings, trade and dealer education seminars, product launches; | |
Asia Pacific now has the largest percentage of Internet users (36% of the global total), beating out the US and Europe. China's Internet population is already over 137 million and growing rapidly, and 39% of the world's broadband users are in Asia Pacific. Perceptions of brands and information about companies increasingly come from the web, and Upstream offers clients integrated corporate and marketing communications services that bridge the on- and offline worlds. Upstream provides clients with a range of services to help them maximize the power of the medium The company advises clients on their web presence, digital marketing campaigns, search and use of streaming video/webcasts. Upstream operates its own proprietary electronic distribution platform Asia Release with a regional database of more than 10,000 named journalists and editors that generates revenue from Upstream clients and other companies using the service. |  |
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